W3Digit Blog – Google Adwords(PPC) and SEO Updates

Tips for a Killer Social Media Content Strategy

Are you struggling to accomplish right content strategy?

Of course, Content strategy is quite focused on some attainable matrices and Goals like generate traffic, create following, generate interaction and revenue.  It is a long brainstorming process for small business how to solve ultimate business objective via social media marketing.

In this post you will find key points of social media content strategy that build better relationship with your audience and provide you better result.

Understand the voice of your product and create content what people want to talk. Use gram & spices to make your content that would like your Audience.  Use Facebook timeline to listen you customers.

Coca Cola India with over 98,180,227 fans on Facebook, is a decent example. You can see how they are promoting their Brand by rising awareness “World Environment Day with Eco-Friendly” by initiative #‎Icare4Environment ‪ #‎TransformingIndia.

You should concentrate on increase daily update on you page and profile. Reach of your post to target audience is integral part of content strategy. It is depend on three key matrices: Frequency of post in a day, timing and multiple site.

Explore your Social Channel (e.g., Twitter, Facebook, LinkedIn, Google+ and blogs) with an actionable plan.

Given 5 techniques you can use to benefit your business:

  •   Measure the real-time market Sentiments.
  •   Identify important issues and relevant content.
  •     Determine user interests.
  •     Provide internal operational metrics.
  •     Execute competitive research.
Categories SEO

What SEO Practices are Right Now

Are you bothersome with Google update? I think it is crucial point for every SEO and the webmasters Keep on brainstorming and want to pursue hottest SEO techniques.  They browse web to reach out every piece of content but most of them are not applicable in their industry, actually I know they are looking for tips that are core practices. But there are some mistakes at SEO and business owner’s end. A lot of changes happened over the years. Google itself has done major algorithmic update like Panda, Penguin and Hummingbirds. Recently Google is more focused on AI by rollout RankBrain algorithmic update, so in this scenario. How do you know what you should do right now?  SEO want easy going practices that would endure SERP Ranking.  Could it be possible in this time?

First thing keep in mind, classical SEO doesn’t live any more. Change your mind set. Bulk content posting is changed into value added and compelling content marketing. Similarly you have to correct your SEO strategy today.

If you are aware with Panda is now part of core algorithms of Google ranking signal then you can assume the importance of quality website for getting higher ranking in SERP.  What are integral parts of quality website?  Look back, sites that were penalized by the panda algorithms was primarily affected by thin, scrap and spammed content with poorly designed website has less usability and high speed time.

Always doesn’t focus on commercial intent, some time make a strategy?

Strategy

Always doesn’t focus only on commercial intent of SEO, sometime make a strategy?  Business Owners want SEO as weapon of instant and direct marketing channel which is not possible after all and cause the tremendous hamper of organic ranking as well as ROI.  Do you always play for winning the game?

That is good but what is reality? You cannot win every race. Sometime make effort and know the tactics of how to get victory.  Combined approach of learning and practice makes you all time climber of ladder.

As a SEO, You have been paying attention in creating quality content and helping people in finding out high-quality websites in Google SERP. The crucial concern of Google Panda aimed to lower the rank of “low quality” and thin content websites. On the other hand, this update improved the ranking of higher quality and trusted brand websites. At present, the concern is about Google rater guideline that may witness sea change from your current SERP position.

It is prime suggestion to you focus on delivering the best possible user experience on your websites and doesn’t too much care about critical ranking signals that’s why Google do 1000 algorithmic rollout and search improvements every year and consistently tweaking its ranking.  Quality website (On-page and Off-page) and great user experience is complete digest of Winner in SERP position. Care about reputation of website.  Key point, you should know that very true intention of Google want to eliminate ranking of low content.

 

I am sharing an infograph and make adjustment in your SEO process.

SEONow

Categories SEO

What is Your Idea? – Starting a Startup

Start

Emmanuel Asamoah

I’m thinking of starting a startup that will “defeat” eCommerce companies like Amazon and Alibaba. But will that even be possible? Do these companies manage to stay on top of their game only through their core businesses? Any idea of a weakness they might have?
All suggestions and comments will be really appreciated.

Michael Phillips What’s your point of difference? What are their flaws? How will you get users: buyers AND sellers?

Genuinely interested

Jay Lee When you come up with the answer…gimme some shares

Umar Azam Very intrigued to hear what the plan is? Alibaba and Amazon are two of the biggest companies in ecommerce, defeating them would need a hell of an idea. I am pretty sure you are on the right track but can you share a bit more?

Rahul Abhishek If you start a company with this thinking that you want to beat them, don’t even start. Just it is a personal opinion.
If you actually want to do something in e commerce space and want to improve things then go on and do research what they lack, what people don’t like about them, what more would people like to see.

Michael Phillips Etsy did this very well

Chhote Lal Lodh Such Kind of Startup is Head of Collision with big name like Amazon, Alibaba. If you have most innovative idea to create truly new customer experience, Move on.. You are being seen successful today what startups are different in every comer. Every startup has need quite different innovative idea which was never used.

Brian Williams Build a landing page for your idea. Present it to people who you think are your ideal customer asks for their email and offer them something. Also you can do an a/b split test on the same group that you think will buy from you and instead of offering an email try to make a sale. If you can make 3 sales you have the beginning of a business

Brian Williams All large companies we’re once just an idea. So do not get discouraged. It may take a few times to find out what people want but trial and error eventually leads to success. Some issues I see with large companies they are too large and encompass everything maybe a niche company that sells one item like solar lights every single solar light characterized neatly and organized that’s just one thing that comes to mind

Kevin Mullins Starting something because you want to ‘defeat’ the goliath’s of e-commerce is a fools errand — you’re starting with a negative ‘why’ that will not last. What happens if you beat them? Then what? What is your why; your purpose for wanting to get into this space? What drives you to want to build a successful company that can one day dethrone these two?

Yonas Hindrarto It is very possible. Only how far it will go if your only core goal is to defeat the competitors?

Mohammed Almokhem It’s kind of you are saying I’m going to build another Facebook and defeat them. Look at Google; they are trying to compete with Facebook with G+ and with Amazon with Shopping. Product market fit is very important before starting a business. There will be an e-commerce that specializes at certain products. The core idea of Amazon is an online marketplace for goods that came out where there no such thing. If your competitive advantage was UX/UI, it’s still not enough because UX/UI is updated by companies and they are very easy to be copied. Build a product/service not a feature. However, this is a quick analysis and you might have something completely innovative that might really revolutionize the way we shop online! Give us more details.

Taufiqur Rahman I have read Robert Kiyosaki’s book, at a point he said that everyone can make a better burger than McDonald did, but McDonald business is not about burger, it’s all about a system that has made it a big business. I think the same thing is happen to Amazon or any great business; you’ll need a great system to make it possible.

Salami Gbolahan Saheed I don’t defeating should be fine word. Is it a world War N is u Hitler? Instead of thinking about ways to conquer your competitors, study them intensively instead, there is a reason why they are big in their industry, if they are doing something right you only have to learn what it is N duplicate.. But it’s not going to b a walk in the Park

Surya Someshwara Checkout what Flipkart did in India? If you know how to do better than them with minimal operation cost and as much as automation possible then I think it can be done!

Mervyn Menezes An intention to defeat someone isn’t the only thing, conformance to market requirements will deliver success…..would like to know more about your innovative idea.

Miguel Olmedo You will have to come up with disruptive technology or something to re-shape this industry. Defeating these two companies is borderline impossible. However, if you can come up with a business model that makes the experience so much better, faster, painless and add value to it, then you are in business. More importantly answer to you the 5 core questions of any business. WHERE, WHEN, WHY, WHAT, HOW

Eli Elias But Competition is for losers as Peter Thiel says in the book “Zero to One”. The startup should be unique to build your own monopoly, as Facebook, Google, Amazon did.

Emmanuel Asamoah In Zero to One…He also speaks about how companies like Google defeated Yahoo…Facebook defeated MySpace etc etc
I’m not trying to be a competitor. I’m trying to disrupt smile emoticon

Yonas Hindrarto By defeating, it means that people will recognize by hearing the name only. Like Xerox and Coca-Cola. Some even don’t say photocopy machine, they say Xerox. Or instead of people say ‘search on the internet’, they say ‘Google it’. That’s the kind of defeating it means, or in G Cardone’s term, domination.

Emmanuel Asamoah Thanks y’all. And when I say defeat, I mean to disrupt the industry. To create a monopoly like all successful companies…Facebook,Google, etc

Ash Schmidt Sounds like a wonderful plan. What will make you different? Maybe ask people what they would like to see different with Amazon and Alibaba and use that to motivate and attack your plan. Don’t give up because it seems impossible and because others don’t believe in your success. If Bill Gates and Steve Jobs listened to everyone’s negative input we would never be where we are in technology today. Do extensive research on both companies, find their weak points, find out what makes them tick, weigh their pros and cons, read consumer reviews, learn about their stocks, absorb everything you can about them and use that fuel to build your fire. And most of all don’t let anyone tell you that you can’t.

Isobel Hamilton also remembers these companies didn’t become massive overnight. I don’t know about Alibaba, but Amazon was a small online book retailer. Ebay was a place for collectors to sell vintage Pez dispensers! They do well, they grow, they expand….Start

Categories SEO

Google Penguin 4.0 – A Superior Update

google-penguin-update-4-0

After a long time SEO and Webmaster are waiting for almost a year, Google quality team has recently confirmed that they’re effective working on a real-time Google Penguin major update.

Upcoming update of Google Penguin 4.0 would be superior to Penguin 3.0 Update in 2014 and almost feels like the massive Penguin 2.1 in 2013.

The “real-time feature” hinted that effects of the Penguin algorithmic filter, i.e. demotions and promotions of organic rankings for a website due to link spam (unnatural links) happen faster than in the past. In the past, every Google Penguin update brought drastic changes.

Categories SEO

Keyword Research – How Do You Measure Successful SEO Campaign?

How do you measure successful SEO campaign? There are a lot of matrix of SEO like higher ranking, potential traffic, and definitely what ROI is. But how many search engine optimizers are finally getting this result and market success. Have you ever think before it? Did you ever do quality analysis of SEO paractices? If you have not do it immediately for further success of your organic campaign.

Higher ranking is total sum of your affort and on-page as well as off page factor. How do you follow serach engine guideline and quality assurance of SEO?

Keyword_Research

Most important factor is keyword analysis. Three major tools for the keyword research are Google webmaster tool, Google Keyword suggestion and Google Analytics and most important part of keyword research is human behaviour of searching . Query terms are generally linguistic searching pattern which is used for looking through something. Every humankind feels and envision same pattern of sensing and intuition of the questions that efforts with same type of objectives.

In context of Google, if you have interested deeply into what the pattern of perfoming search query, it can be easly understand what it is. Pattern of search quaries varing according industry to industry. Popularity and interest of search terms vary over time and you can see by Google trends. Search query trends data can help you to improve forecast of the current level of searching activity for different industries and location. Predicting the present searching pattern with Google trends is much successful strategy of keyword selection.

gt1

In my experience of Indian real estate, search patterns are quite similar and made me easy to predict the search terms and behavior. If I am talking about recent project which has recently launched by reputed builder but currently there is no search volume of given project then how will you predict search pattern and keywords? I have undergone with Similar experience of UK mobile phones searching patterns which is quite complex and competitive market, you never know. It is quite difficult to extract search keywords which is yet not generated.

Google only suggests those keywords which has a certain search volume in optimum time. Google trends is normalised data of  Google Web Search with different match of keywords. End of the day, it is necessary that you sould have sound understanding of searching behaviour and search terms for keyword research. Right Keywords and quality content are panacea of digital marketing strategy. If you want to win the game, think about your target audience what they are searching in entire web, social media, forum, community and news website.

gt2

Post panda update quality content is major denotation of On-Page factor and how to align this parameter along with several matrix of web page like Title, Meta description, ALT and H1-H6 tag. Quite sound you can understand what I want to say. Take sound initiative to do keyword research if you are penalized by Google panda and Hummingbird update or want to high Rank in SERP.

Categories SEO

SEO – What do Digital marketers really need to know?

Learning SEO, being worked on gonig and challenging digital marketing profession, It has an unvarying need of acquire knowledge and idea  that you can carefuly organize youself with current trends and emerging changes in search engine which makes sustailable in online marketing palce.  Genarally Google make changes in his search algorithms about 500-600 times in a year. How do think about what is your strategy to keep upadte and maintain your serch engine traffic as well as ranking. It is really a matter of worrying while a lot of competition has already and competitor are winning the game.

SEO

Google and Bing have combine update 1000+ in a year. How much critical job in Search marketing industries? Whatsoever your have a wonderful chance if you adopt these update as soon as possible before apply to your competitor.

After all, First thing which is most necessry that you should know where to fouse and Prioritizing SEO Strategies.  It is that most considered emphasizes part of you daily routine and think about a holistic approch of seo practice. Achieving good SERP rankings requires being aware of search engine algorithmis update, search engine guideline and white hat approch for long term goal and stable benefits. it is major conern among the practioner that how to understand about one size fit startegy It is ultimatly not possible due to SEO dynanism, These strategies are greatly varying according to industries, company and business models.

Categories SEO

Link Building – Mistakes That Could Penalize Your Site

However, do you think about off-Page practice in SEO? How link building play major role as evolution of search and what does impact on website when Google update penguin algorithm? It is core practice and vital cause to promote website. Still, are you serious? You have done almost right to optimize your website for search engine, but you don’t know what exactly reason you gets penalty is. There are honest SEO mistakes likewise negligence of Google link Building guideline and black-hat practices to acquire the link.

There is lot of competition in online market palace, everyone want high result in short period. Ultimately this mindset introduces unethical practices and lead Google penalty.  Want to acquire SERP ranking in short period with unethical practices which is foremost cause to get a website penalty with aggressive optimization (A highly suspicious inbound link velocity).

Link-Building

Does your profile provide informative content and create curiosity in user and they are tending to share content on social network or via email? If not.  Linking profile –  Examine systematically the linking profile of website with a extreme number of back links from a single site, and positioning in the footer or linking to same network link Blog, directory and bookmarking.

Primary aim only creates finite number of the back link every day by Leaving Blog commenting.  Such type activity is not worth full and only purpose to distorting ranking. Having a mass number of comment link it can raise red flags with Google.

If you are hosted a number of website and linked each other Most possible reason to penalize whole micro site network.  Notorious method to rank hug collection of website within same author profile goes to penalty and unfortunately, those sites becomes spammy and it is very typical to recover such network of website even if remove or delete whole author account and backlink. Bio Backlink received from gust blog post, Google evaluate as spammy activity and violation of webmaster guideline.

Categories SEO